Advertising options available on Trossachs.co.uk
The Trossachs website has been around for a long time and has been online since 1999 and this helps greatly with the number of visitors from around the World who visit the website each month. Google and other search engines factor this (and many other things) into indexing websites for their relevancy and longevity.
Our website is very focused on a number of visitor markets and trends and therefore enquiries from our website to your website usually means that visitors are very interested in what your business or accommodation has to offer and are more likely to book or buy.
We are aware that the advertising budget for any business large or small, is limited and must be used where it will produce the maximum results over the longest period, and results must be able to be monitored. We have kept our advertising rates affordable and consistant over a long period and have built in monitoring tools to measure the success of your business entry.
Rather than just taking words from your existing website we build your entry using the keywords and phrases of your choice and advise you on what additional keywords and phrases that could be incuded to increase the number of times your entry will appear in search engine results. The more times your entry appears the more chance of getting a click through to your website or an enquiry to your mailbox.
We have several methods available to businesses and accommodation providers within the Trossachs and Loch Lomond National Park Area that can be used to raise the profile of your business either once the visitor arrives in your town or village or when they start to plan a holiday in Scotland. Whether you're taking a day trip or planning an extended stay in Scotland you will be looking for somwhere to stay, somewhere to eat and drink, something to do and may need to use a local service or facility. We have tried to arrange our advertising options around those needs.
Free Business Entry
If your business is located in the Trossachs and Loch Lomond area then you can have a FREE ENTRY by completing a simple form giving us details of your business. Your entry will appear in the Local Business Directory and also on the town or village page where you are situated below the upgraded adverts. We will include your business name, address and telephone number. Go to our Free Business Page to complete the form and we will endevour to get your business listed within a few days.
All types of accommodation providers from campsites to hotels have a listed entry and a full page entry dedicated to their business and its facilities supported with images and a contact form directly to your mailbox. Click on the tab above to get more details if you are an accommodation provider.
Local Businesses and Service Providers
As an upgrade to a FREE entry, local businesses or service providers are able to have an extended entry with 2 images and approximately 70 words describing their business and this will be listed in our Local Business Directory AND the Village or Town pages where your business is located. This entry will include your website address and a form to contact you directly by email. Click on the Local Business Tab above for more details.
Multi Page Adverts
A Multi Page Advert is designed to target a particular market of visitors e.g. visitors who are looking for accommodation and places to visit and allows more information to be placed on the page. It is akin to having a "mini website", either as a stand alone internet presence or to expand the reach of an existing website. We are able to promote this type or advert to the search engines just like any other website to get maximum exposure. More information on full pages can be found on the Multi Page Entry tab.
Banners Adverts are small image ads like the ones on this page in the right hand side column. They can be static or animated and link directly to your website. Banners ads are a good option if you are a service provider and the ads are targetted on our special topic pages suchs as getting married, the great outdoors or Scottish history for example. They can be of various sizes around a fixed width. Click the tab for more information on banner ads.
The increased use of mobile devices and tablets to browse for information on the Web and the improvement of connection speeds has led to a massive rise in the use of video to promote a business. We have put together a cost effective method of getting your business on video. Check out the tab above for more details.
If you would like to discuss any of the above options with us or get started promoting your business to the thousands of visitors we have each year then please use the form on the relevant advertising options page or use our general contact form to get in touch for further information.
Are you an Accommodation Provider in The National Park Area?
We provide a FREE Accommodation Finder for our visitors which is used to find suitable accommodation or places to stay by visitors who are coming to The Trossachs and Loch Lomond National Park area. We have recently extended the features of each accommodation entry to ensure that visitors have all the information they need in order to make a booking of enquiry directly to you, the service provider. Trossachs.co.uk does not take any commission on enquiries we send to you.
Each accommodation entry can have the following features included into their advert for their rooms, campsite, hostel or self catering holiday accommodation:
- Up to 5 images of the accommodation on offer with enlargements.
- A short and long description of the accommodation and services.
- A display of Member Schemes or Awards Logos.
- A list of features available such as WIFI, pets, disabled facilities etc.
- Display your price range and special offers.
- An interactive Google Map or a copy of your Video.
- GPS co-ordinates to help locate your premises.
- A comprehensive enquiry form giving you all the information you need to confirm the booking.
- A randomised display of your entry with other entries under your town or village location.
Accommodation Entries are displayed as a randomised list in each Village or Town, (because we think thats a fair way to display entries) with an image of the accommodation plus a short description. Visitors can then click on the "Read More" link to view the full accommodation features and send an enquiry. As an accommodation provider you will receive the email enquiry in a structured format allowing you to identify it and respond promptly direct to the enquirer.
Example Accommodation Entries
|Click on image to enlarge||Click on image to enlarge|
Each individual accommodation entry is fully optimised to be found by the search engines by having unique descriptions and titles thus increasing the opportunity for each page to be found as a stand alone search engine result. Each advertiser can choose the keywords and phrases for the text that best describes the services on offer to ensure it matches what their customers will be searching for.
These built in design features greatly increase the amount of search engine impressions each advert receives and therefore improves the number of enquiries generated to your business. We also have monitoring tools in place that stores all the enquiries that each business receives which can be provided at any time.
Accommodation Advert Costs
An accommodation advert costs just £95 for the 1st year and can be active in 24 hours from receiving your details. Just complete the form and send us your images and we will publish it for your approval before you have to pay anything. Once you are happy with your entry we will send you a link to pay online.
Loyalty Discounts: To show we appreciate you renewing each year we give you a Loyalty Discount reducing your Accommodation page from £95 to £75 per year.
If you are located in a rural position you can choose which Village or Town your advert will appear on. If you would like your advert to appear on an additional Village or Town then we can do this for just £25 extra. This is a great option if your accommodation is located in one place but close to another Village which has a high search engine request. Just select the Town or Villages you would like to be listed on when you complete the form.
Web and Email Link Advert
If your advertising budget is tight or spent for the time being, why not add an Web and Email entry completely free of charge.
Web and e-mail links appear on the Village pages under the paid listings and visitors can click through to your website to get more information or e-mail you directly from the page using an enquiry form. Web and Email entries also appear in the searches carried out using our Free Accommodation Finder.
Web and Email listings do not have all the features of a full page listing such as images or a contact form, but they can generate enquiries to your accommodation and are a good method to get traffic to your website. This is how they are displayed on a Village Page under the paid listings and are highlighted in orange.
If you would like a Web and Email listing then click the link below and ensure you completed the required fields at least for that will be sufficient to get your listing up and running. You will be able to upgrade your entry at any time to a full page listing with all the features and images.
Trossachs and Loch Lomond Local Business Directory
More and more customers are looking for local services as they prefer to deal with businesses in their area. Google has developed their whole Google Local, Google Maps and Google for Business service around this principle. The vast majority of new internet searches have a place name in the search phrase or if searching on a mobile device use the option to "Find a business near me" and, using Geo Locating Applications will be offered a list a list of local businesses.
Our Local Business Directory is free to use for all Local Businesses within The Trossachs and Loch Lomond areas. To get your free listing just complete this form and we will endevour to get your free entry posted on the website within 5 days.
Free business entries will list your business address and telephone number and will appear in the Local Business Directory and also on the Village or Town page where your business is located.
Free entries can be upgraded to include a description of your business services, 2 images plus a website and email link for only £50 per year. Once you have completed the form here for your free entry we will send you a link if you would like to upgrade.
Multi Page Entry
A Multi-Page Package lets you say a lot more about your Business
A Multi-page package advert is similiar to a "Mini Website" and gives advertisers the option to say a bit more about your business or a particular service that you provide. It allows you to present it in an individual way using your own colour scheme and layout. We do all the work at putting the page together and below are some samples of recent additions to the website.
Here are some of the features that can be included in a Multi-page Package:
- Show your video or link to an existing video on another website
- Include a image gallery of your products or services
- Include a header slideshow
- List key facts about your facilities and services
- A contact form to receive enquiries
- An Interactive Google Map with directions and your GPS co-ordinates
- Social Network widget
- Link to your website
- Can use the same colour scheme as your existing website
Multi-page packages are designed to be fully search engine friendly and have their unique page headings and titles. They are placed in the root directory of the Trossachs website and therefore are easy for Search Engines to find and index. The web address for your full page would be something like http://www.trossachs.co.uk/your_business_name.php again making the page user and search engine friendly.
Sample Multi-pages Packages
|Lodge on Loch Lomond||Loch Lomond Arms Hotel|
|Click to see full page||Click to see full page|
Both examples above have used a full page listing in order to promote one aspect of their business to a wider audience, in this case the wedding market, and both pages have been optimised to ensure they appear in search engine results for wedding related keywords.
More Sample Multi-page Packages:
|Trossachs Motor Engineers||Go Ape|
|Click to see full page||Click to see full page|
In the above examples both businesses have used our Multi-page Packages to get more exposure for their main business activity, aimed at the thousands of vistors we attract to this website each month.
Cost of a Multi Page Package:
A Multi-page Package costs just £150 per year and all we require from you is your images and text and we will build your page in a matter of days. We will submit the page to all the major search engines and send you a link to the page when it goes live for your approval.
Banner Advertising on Trossachs
Banner adverts are attention grabbing banner snippets either with or without movement that can be placed throughout the website to keep your business in front of potential customers. They can be linked either to your external website if you have one, or can link to your listing on Trossachs.co.uk.
The secret with banner ad success is not to overdo the movement or the message. The Internet went through a phase when every page you visited bombarded you with brightly coloured animated banner adverts. This was a big turn off for most visitors as they were intrusive and unrelated to the page content on which they appeared. Very quickly people started to ignore them and as they became less effective advertisers stopped using them, thankfully!
Then along came Google!
In 2003 Google launched Google Adsense which allowed targeted adverts to be placed on any website large and small.
Make a Video to show your Business to your Customers
The increased use of mobile devices and tablets to browse for information on the Web and the improvement of connection speeds has led to a massive rise in the use of video to promote a business. We have put together a cost effective method in collaboration with Martin Gillon, a videographer in the National Park area, to put your business on video.
Google now owns You Tube and also give preference in its index rankings to websites that contain video links or video content. You Tube gets millions of visitors each day and submitting a video to them is FREE. Below are a couple of videos of businesses who promote their accommodation on Trossachs and we have also submitted their video to You Tube
|Sample Video||Sample Video|
|The Old Tram House Stirling||Balmaha Bunkhouse|
|Click on video to play and then click to view full screen|
A good video about your business can say a lot in a couple of minutes that would take several images and clicks in order to get the same information to your visitors. A video also allows mobile and tablet users to see a lot of information on a smaller screen without needing to continually zoom in and out as they would with an image gellery.
Your video would be produced and uploaded in a format suitable for mobile and desktop devices and would be viewable on all kinds of mobile phones, both Apple and Android types, and can be viewed on all screen sizes.
You would be given a copy of your video file, not just a link to it, and that could be uploaded to your web server by the person who looks after your website so it would always be available to you should you wish to change your website layout.
We would also upload your video to You Tube with a link back to your website, to gain the extra exposure from the millions of people who visit the website every day. Attaching keywords and phrases to your You Tube video will further help to get people playing the video and then click onto your website.
As an added bonus, we have arranged that you could be provided with up to 10 stills taken from the video that you could use on your website or anywhere elso you wish. These would be in a format for showing on any web page and would be large enough for most situations, but you are free to reduce or enlarge as you wish.Prices
If you book you video using the form below then you could have a video for you website for only £300 including the You Tube links and stills. This will give you a short video of up to about 2 minutes and you will be suprised with how much you can say about your business in that time as you can see from the samples above. A longer video can also be arranged if you have a lot of information and services on offer for your visitors.Book an Appointment
Use the form below and we will contact you to arrange an appointment to suit you in order to discuss your requirements and get your video shot. Your video could be done in a matter of days after being shot and be up on your website and You Tube soon after. We may be able to advise you on uploading your video to your website if your webmaster is unable to do it for you.
Note: If you are not sent to the "Thank You" page when you send the form, scroll down the page to see any errors